Project D1/Salava Volleyball Los Angeles, CA

OVERVIEW

Salava Volleyball is a premier college athletic advisory and recruiting service, providing comprehensive support to aspiring college athletes, encompassing training guidance, college selection assistance, and personal brand development.

LEADERSHIP SCOPE

As the sole owner, I held full responsibility for all aspects of the business, from strategic planning and program development to marketing, sales, and client service. I managed a team of 5 external employees, including designers, marketers, and specialized consultants.

KEY TASKS
  • Developed and executed the overall business strategy, including pricing, service offerings, and marketing initiatives.
  • Created and delivered innovative learning programs, providing comprehensive support to athletes, including training advice, college selection guidance, website development, and personal branding strategies.
  • Managed all financial aspects of the business, including budgeting, invoicing, and expense management.
  • Built and maintained strong relationships with clients, college coaches, and industry stakeholders.
KEY ACHIEVEMENTS
  • Achieved 8X the industry average customer lifespan and 20X the industry average customer lifetime value, demonstrating exceptional program effectiveness and client satisfaction.
  • Successfully guided over 30 athletes to secure Division 1 college scholarships and placements on US national teams.
  • Built a highly reputable brand within the competitive college athletic recruiting landscape, primarily through word-of-mouth referrals and social media engagement.
  • Achieved an average annual revenue growth rate of over 60% with ARR of $120,000
CHALLENGES & RISK MITIGATION
  • Successfully navigated the complexities of NCAA compliance and the evolving landscape of college athletics.
  • Built a diversified service offering to mitigate the risk of reliance on a single revenue stream.
  • Build a culture of high performance, continuous improvement, and radical transparency.
PROGRAM DEVELOPMENT

I created a holistic approach to recruiting and developing young student-athletes, including helping with mental fortitude and communication with college coaches. Recruiting. Simplified.

Scroll to Top